This Privacy Policy governs the manner in which the Travis Central Appraisal District collects, uses, maintains and discloses information collected from users (“User”) of the traviscad.org website (“Site”).

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, or phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies, web beacons, and social media pixels

Our Site may use “cookies,” web beacons, or social media pixels to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies or to alert you when cookies are being sent.

User Data may be transferred to and stored on a server operated by Alphabet Inc.’s Google Analytics (Google). If User has signed into a Google account from the same web browser used to view Site, User Data may be associated with Personal Information contained in that Google account.

In addition, Site uses customized electronic marketing technology based on “tracking pixels” associated with social media services such as Facebook, Twitter, and LinkedIn. A tracking pixel collects information from a webpage’s header, such as a visitor’s IP address or browser, which is forwarded to an advertiser (Facebook, Google, etc.) for the purpose of providing advertising to its customers that is based on their personal interests. This technology also allows the advertiser to improve those personalized ads so that they become more relevant to the respective user.

How we use collected information

The Travis Central Appraisal District may collect and use Users personal information for the following purposes:

• To improve customer service
  Information you provide helps us respond to your customer service requests and support needs more efficiently.
• To personalize user experience
  We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
• To improve our Site
  We may use feedback you provide to improve our products and services.
• To send periodic emails
  We may use your email address to respond to inquiries, questions, and/or other requests.
• To deliver important reminders and updates through social media advertising
  We may use social media sites to deliver targeted posts and advertisements with important information.

How we protect your information

We adopt appropriate data collection, storage and processing practices, and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent User personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf. We may share your information with third parties for those limited purposes, provided that you have given us your permission.

Third party websites

Users may find content on our Site that link to the sites and services of other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Changes to this privacy policy

The Travis Central Appraisal District has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Updated January 27, 2021